| Summary |
Eleven years professional experience in interactive marketing, web strategy, web design and development. Best-Practices usage of search engine optimization and marketing, social media marketing, email marketing and web analytics. Eight years experience in managing a team environment. Meticulous, innovative, team-focused, and reliable. |
| Languages: |
HTML, XML, CSS, ASP, PHP, JavaScript |
| Technical
Skills: |
Adobe Flash (AS 2.0/3.0), Adobe
Photoshop, Adobe Illustrator, Adobe Premiere Pro,
Adobe AfterEffects, Coremetrics, Google Analytics,
Google Adwords |
| Experience |
2007-Present
Director, Interactive Services / Interactive Marketing Director
Lorel
Marketing Group, LLC
King of Prussia
-
Responsible for managing staff and day-to-day
strategic and technical initiatives within
the Interactive department
-
Develop and launch web strategies through
use of web, email, search and social media
channels
-
Orchestrate and manage long-term
PPC and organic search engine marketing
campaigns
-
Supervise and/or implement all search
engine optimization activities
-
Manage numerous online advertising programs
including email marketing and web-based display
ad placements
-
Leverage web analytics tools to determine online usage, behavioral patterns and drive strategic initiatives
-
Instrumental
in establishing the Interactive department's
strategic offerings and processes
-
Final
technical signoff for quality assurance
on all client related interactive
work
-
Responsible for developing and/or
approving of all budgets and proposals
for incoming interactive work
-
Develop
Functional Specification and
A/B Testing plans for clients
Led
projects for leading Healthcare
and Retail brands including:
Magee Rehabilitation, Holy Redeemer
Health System, Ohio Health System,
Montefiore Medical Center, Staples, Rita's
Italian Ice, King of Prussia Mall
2006-2007
Marketing Director / Brand
Manager
KnowledgeStart,
Inc
Audubon, PA
-
Led creative team in creative,
strategic and technical processes
-
Developed "Best
Practices" strategies
for increasing sales of product lines
-
Translated
clients' business needs into actionable marketing
goals
-
Developed strategic brand concepts,
voice and rationale for all KnowledgeStart
products and solutions
-
Promoted courseware
using WOM marketing and organic search strategies
-
Responsible
for hiring, managing and mentoring all creative
and technical staff
-
Created custom elearning
courses utilizing latest in flash-based video
and actionscript techniques. Titles include:
Diversity and Inclusion, Sexual Harassment
Prevention and Understanding Business Ethics
Carried out business development initiatives
and account management
-
Provided
training to nearly 500,000 individuals
in first 8 months of rollout. Clients include
Pfizer Animal Health, Lockheed Martin, and
Nestle/Purina
2002-2007
Creative Director / Web
Marketing Lead
nGravis,
LLC
Audubon, PA
-
Founded company to provide
custom web-based applications, search engine
marketing/strategy, corporate branding and
multimedia.
-
Built applications centered around
the user-experience. Created use-case scenarios,
wireframes and site architectures
-
Developed
creative strategy to solve marketing and
communications challenges.
-
Worked closely
with creative and technical group to ensure
accurate message, on-brand design and overall
usability.
-
Responsible for presentation of
web strategy and creative concepts to all
clients
-
Led interactive concept and strategy
on pitch efforts
-
Recruited and mentored creative
talent
-
Clients
included: Pfizer, Jefferson Health System,
Bon Secours Hospital, Christ Hospital, Christian
Science Monitor
2001-2002
Jr. Art Director
Rhoads
Creative, Inc.
Exton, PA
-
Worked
directly with Sr. Creative Director to
develop custom web applications, corporate
branding solutions, and collateral.
-
Created user interfaces, wireframes and web compositions according to creative briefs
-
Provided quality assurance of all creative deliverables
-
Clients
included: Motorola, Nintendo, EB Games,
and Pitney Bowes
2000-2001
Sr. Web Designer
Wingspan
Technology, Inc
Blue Bell, PA
-
Contributed to client project design and development
-
Developed web portal interfaces for enterprise web applications
-
Created user interfaces, wireframes and web compositions according to functional and creative specification documents
-
Clients included:
Solucient, PriceWaterhouseCoopers, Johnson & Johnson,
Lexis Nexis
|
| Education |
1996-2000
Tyler School of Art
Elkins Park, PA
- B.F.A., Graphic Design
- cum laude
|
| Portfolio |
http://www.justinstauffer.com |
| Profiles: |
http://www.linkedin.com/in/justinstauffer
http://www.twitter.com/jstauff
http://www.facebook.com/justin.stauffer |
| References |
Available Upon Request |
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