Justin Stauffer Strategy + Design + Marketing: Multimedia Design. Justin Stauffer is an Award-Winning Interactive Marketer. Please contact me for more information about web strategy, interactive services, email marketing, social media marketing, search engine marketing and web analytics

Most marketers stop with search marketing. The misconception lies in the belief that traffic is now coming to a given site therefore their job must be finished. WRONG! Clicks are simply not enough.

Analytic reporting can give insight into who is coming to your site, what pages they are not visiting, and when they are leaving. This is all critical data as it enables designers, developers, strategists and marketers to step up their game, improve their campaigns, and fix mistakes.

• A/B Testing
  Stop guessing what works and doesn't work on your site. A/B testing involves scientifically testing particular items such as banner ads, headlines, color schemes – even entire landing pages to determine which  will result in the greatest sale or conversion.
• Heat and Click Maps
  See the way your site looks through the eyes of your visitor. Unlike click maps show only where someone navigated to from a particular page, heat maps depict exactly where on the screen someone clicked. Both technologies serve equal importance and help improve layout, overall user experience and communication.
• Reporting
  The internet has completely redefined analytic reporting. Now unprecedented amounts of data are available to organizations. This data allows me to understand your customer, your niche industry, even the competition. The key however is finding someone capable of interpreting it.
• Online Reputation Management
  Sticks and stones right? Wrong. Words can hurt organizations. With the ever expanding universe consisting of blogs, social networks, online forums, etc., it is much easier for words to hurt. I have the capabilities to monitor ‘who said what’ and ease the effects of the problem before it hurts an organization’s reputation.