You've got a
pretty website. So what? If no one knows about it you've
just wasted your time. I have developed and
managed various outreach campaigns capable of driving traffic
to your website.
Search
Engine Optimization (SEO)
There lies a good deal of confusion within the world
of SEO. Every company knows that they want to rank highly
within search engine results pages (SERPs). The problem is
that many individuals are using black hat tactics that will
likely get them red-flagged by search engines.
I
work with you to develop tactics that will result
in the optimal search engine results. These
tactics include: a thorough HTML audit and optimization,
keyword-centric content creation, developing link building
strategies, and leveraging external sites to optimize
incoming traffic. |
Search
Engine Marketing (SEM)
Paid search
campaigns can only deliver fast performance and quicker ROI if they are managed
correctly.
Before beginning any campaign, I perform a detailed
keyword audit to determine which keywords will bring the most qualified traffic
to your website. This audit additionally focuses on your competition and how
to effectively position yourself against them.
After implementing a campaign, I constantly monitor
and tweak keyword usage in order to achvieve optimal click thru rates (CTRs). |
Social
Media Marketing
Connecting with scores of random friends or followers
on Facebook and Twitter is not a social media strategy.
I help my clients execute social media programs
that are authentic, aligned with the brand
experience as well as their current marketing goals.
Additionally, I help
my clients understand and embrace the social media
opportunities that already exist around their brands,
energize their loyal customers who will continue
to talk, and support those customers who might be
misinformed or struggling to get answers. |
Email
Marketing
Email marketing is one of the most inexpensive yet
effective ways to communicate with your customers.
I can
create your next promotional email, optimize the campaign
to ensure it will reach your recipient's inbox and
monitor it's performance to ensure it's receiving the
maximum click-thru and open rates. |
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