Social
media marketing involves the sharing of online content. If
well executed, social media sites have a remarkable ability
to generate leads, sales, and not to mention loyal customer
base online. Because users of social media sites are more
apt to leave more personalized information within these sites
it becomes easier to develop a methodology for reaching these
individuals.
I help my clients execute social programs that are authentic,
and that are aligned with the brand experience as well as
their current marketing goals. Additionally, I help my clients
understand and embrace the social opportunities that already
exist around their brands, energize their loyal customers
who will continue to talk, and support those customers who
might be misinformed or struggling to get answers. We help
clients engage with existing communities, to develop new
ones and proactively take their knowledge out to where the
conversations are already happening.
I have developed a unique approach for marketing directly
to these individuals based on individual demographic information
coupled with the social venues your users are currently visiting.
- User Demographic Advertising Platform
With Lorel Marketing Group, I have developed a new concept
in online marketing. For the first time you can now leverage
social networks to identify your customer’s interests,
determine your brand’s key influencers and market
based on specific user demographics. Ask me how…
- Social Network Creation
Online communities allow marketers to access large groups
of like-minded individuals in a social setting. The result
is dialogue between users and a given brand. I can create
your niche community from the ground up to support your
industry or brand.
- Widget Creation
Web-based social networks like MySpace and Facebook have
a user base in the millions. What better way to reach
your audience than by marketing directly to them within
these same social networks. Widgets are micro applications
or virtual buttons that serve specific purposes such
as advertising an upcoming movie or product, providing
real-time stock information or simply lead generation.
The key to widget creation is convenience to your customers
while driving them directly to your brand.
- Blogging
By any given estimates, there are over 75 million active
blogs throughout the internet therefore getting noticed
can be extremely difficult without the right know-how.
I not only assist organizations in creating their blogs
but position them so that they are noticed by their target
market.
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