Justin Stauffer Strategy + Design + Marketing: Multimedia Design. Justin Stauffer is an Award-Winning Interactive Marketer. Please contact me for more information about web strategy, interactive services, email marketing, social media marketing, search engine marketing and web analytics

I am confident you’ll like the way I think. My experience with the overall strategic process applies an accumulated understanding of internet technologies, online interactions and the insights attained during the discovery phase.

It’s only through this strategic process that I can help you identify your needs, assets and opportunities.

• Interview / Audit
  During the initial information gathering session I identify a company’s niche audience. This aids me in understanding key areas for improvement. Meeting with stakeholders of various levels help me understand common goals while managing competing interests.
• Competitive Analysis
  This analysis helps me understand a client’s online competitive environment. I analyze industry best practices, competing strategies and target key areas for opportunity.
• Usability Analysis / Site Audit
  By performing a site audit I am able to ensure your overall business strategy is aligned with your current web strategies and make adjustments accordingly. I am also able to analyze your business process and determine areas where they may be integrated online.
• Information Architecture
  I look beyond simply the navigational structure of a website and focus additionally on the overall management of information.
• Functional Requirements
  These requirements capture the intended behavior of a portal or application. By identifying these during the strategy sessions, I am able to ensure that all functionality is documented prior to any actual development. This ultimately saves on development costs and can even help determine where current inadequacies are found.