my work

Einstein Health System

Agency: Lorel Marketing Group

In conjunction with opening a new hospital at the end of September 2012, Einstein asked for Lorel to develop a new mobile application geared exclusively towards expectant moms.

The iPhone and Android based mobile app focuses on the journey from conception to birth during a woman's pregnancy and contains features such as: A due date calculator, a week-by-week summary of the changes occurring to the baby and your body during your pregnancy lifecycle. Additionally, the application allows the individual to review their Doctor's bio and call the Doctor. Lastly, the application additionally features the ability to share content via social media channels.

I was responsible for the system architecture and overall user experience within the application.