Who I Am:
I have worn several hats over the years but I am most routinely labeled as a creative technologist and a performance marketer. Currently, I am the Senior Vice President of Interactive at a full-service advertising agency in Philadelphia. I oversee digital strategy, interactive marketing initiatives, web-based operations, and interactive new business.
My Latest Posts:
5 Ways to Encourage CRM adoption amongst your Sales Teams
Successful Performance Planning and Analytics to Reach Marketing Goals
Five Questions to Ask Yourself Before Beginning Your Next Advertising Campaign
